Branding
Student Success Center Visual Identity System & Motivational Mural
During my graphic design internship at Wilmington College, I helped build visual identity work for the Student Success Center, including a large-scale PEAS values mural, branded materials, and campus-facing design assets across print and digital formats.
Year :
2025
Industry :
Education / Student Services
Client :
Wilmington College Student Success Center
Project Duration :
3 months (Completed design in 4)
problem
The Student Success Center needed stronger visual consistency across its space and student-facing materials. There was an opportunity to create design work that felt more unified, motivating, and clearly connected to the center’s mission.
They also needed visuals that could do more than look good. The designs had to support student engagement, communicate values, and fit within Wilmington College’s broader branding environment.
Solution :
I collaborated with the Student Success Center manager to help develop a new organization’s brand identity, including logo direction and visual style. I then applied that branding across multiple deliverables, including a large-scale motivational mural centered around the center’s “PEAS” values, plus T-shirts, flyers, and digital assets for events and initiatives.
I also contributed to the Student Success webpage redesign to improve accessibility and strengthen alignment with college branding, which helped extend the visual system beyond print and environmental design.
Challenge :
One of the biggest challenges was designing for multiple formats while keeping the message consistent. A mural, event flyers, apparel, and digital graphics all require different design decisions, so I had to adapt layouts, hierarchy, and scale without losing the core visual identity.
Another challenge was making the work feel motivational and student-centered while still staying professional and aligned with an institutional setting. That balance was important because the work needed to connect with students and also represent the college well.
Summary :
This internship project shows my ability to work on real client-facing design problems from concept through execution. It highlights my strengths in branding, environmental graphics, print/digital design, and creating visuals that serve both aesthetic and functional goals.
It also reflects how I work in collaborative settings, communicate with stakeholders, and build design systems that can scale across different touchpoints.
More Projects
Branding
Student Success Center Visual Identity System & Motivational Mural
During my graphic design internship at Wilmington College, I helped build visual identity work for the Student Success Center, including a large-scale PEAS values mural, branded materials, and campus-facing design assets across print and digital formats.
Year :
2025
Industry :
Education / Student Services
Client :
Wilmington College Student Success Center
Project Duration :
3 months (Completed design in 4)
problem
The Student Success Center needed stronger visual consistency across its space and student-facing materials. There was an opportunity to create design work that felt more unified, motivating, and clearly connected to the center’s mission.
They also needed visuals that could do more than look good. The designs had to support student engagement, communicate values, and fit within Wilmington College’s broader branding environment.
Solution :
I collaborated with the Student Success Center manager to help develop a new organization’s brand identity, including logo direction and visual style. I then applied that branding across multiple deliverables, including a large-scale motivational mural centered around the center’s “PEAS” values, plus T-shirts, flyers, and digital assets for events and initiatives.
I also contributed to the Student Success webpage redesign to improve accessibility and strengthen alignment with college branding, which helped extend the visual system beyond print and environmental design.
Challenge :
One of the biggest challenges was designing for multiple formats while keeping the message consistent. A mural, event flyers, apparel, and digital graphics all require different design decisions, so I had to adapt layouts, hierarchy, and scale without losing the core visual identity.
Another challenge was making the work feel motivational and student-centered while still staying professional and aligned with an institutional setting. That balance was important because the work needed to connect with students and also represent the college well.
Summary :
This internship project shows my ability to work on real client-facing design problems from concept through execution. It highlights my strengths in branding, environmental graphics, print/digital design, and creating visuals that serve both aesthetic and functional goals.
It also reflects how I work in collaborative settings, communicate with stakeholders, and build design systems that can scale across different touchpoints.
More Projects
Branding
Student Success Center Visual Identity System & Motivational Mural
During my graphic design internship at Wilmington College, I helped build visual identity work for the Student Success Center, including a large-scale PEAS values mural, branded materials, and campus-facing design assets across print and digital formats.
Year :
2025
Industry :
Education / Student Services
Client :
Wilmington College Student Success Center
Project Duration :
3 months (Completed design in 4)
problem
The Student Success Center needed stronger visual consistency across its space and student-facing materials. There was an opportunity to create design work that felt more unified, motivating, and clearly connected to the center’s mission.
They also needed visuals that could do more than look good. The designs had to support student engagement, communicate values, and fit within Wilmington College’s broader branding environment.
Solution :
I collaborated with the Student Success Center manager to help develop a new organization’s brand identity, including logo direction and visual style. I then applied that branding across multiple deliverables, including a large-scale motivational mural centered around the center’s “PEAS” values, plus T-shirts, flyers, and digital assets for events and initiatives.
I also contributed to the Student Success webpage redesign to improve accessibility and strengthen alignment with college branding, which helped extend the visual system beyond print and environmental design.
Challenge :
One of the biggest challenges was designing for multiple formats while keeping the message consistent. A mural, event flyers, apparel, and digital graphics all require different design decisions, so I had to adapt layouts, hierarchy, and scale without losing the core visual identity.
Another challenge was making the work feel motivational and student-centered while still staying professional and aligned with an institutional setting. That balance was important because the work needed to connect with students and also represent the college well.
Summary :
This internship project shows my ability to work on real client-facing design problems from concept through execution. It highlights my strengths in branding, environmental graphics, print/digital design, and creating visuals that serve both aesthetic and functional goals.
It also reflects how I work in collaborative settings, communicate with stakeholders, and build design systems that can scale across different touchpoints.