Creative Technology · Art Direction
AI as a Creative Partner
A concept campaign I made to see what art direction looks like when AI is part of the process.
Role
Concept, art direction, AI-assisted production, compositing
Context
Senior Studio, Wilmington College
Year
2026
Type
Creative Experiment
Deliverables
Kit concepts, footwear concepts, environment imagery, lookbook, presentation deck
My senior studio project. I wanted to see what my role as an art director becomes when AI tools are part of the process, so I built a full concept campaign with them: kit designs, footwear, locker environments, lookbook imagery and a presentation deck. The tools gave me options quickly, but choosing between them, rejecting most of them and rebuilding the ones that were close is where the direction actually came from. Concept project only. Not official, affiliated or commercial.
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